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This innovative piece cleverly combines the elegance of a shawl with the functionality of a jacket, injecting a touch of art on the basis of pragmatism. It is not only a warm tool, but also a fashion carrier to express yourself. It can perfectly adapt to a variety of styles and scenes. Whether you are a beauty in the workplace or a street photographer, you can find the wonderful side that belongs to you.

The soft but crisp tailoring makes it have a strong inclusiveness and extensibility. It will not restrict the body shape, but also modify the contour lines, showing the right sense of relaxation and high-grade texture, so that you can still be dazzling in this cold season.

From Inspiration to Finished Product | Reveal the Design Philosophy Behind Simple Cutting

in response to the urgent need of urban women for convenience in their busy lives, the designer team dug deep into samples of daily travel habits in many cities, and finally decided to take the concept of "reducing the burden without losing style" as the core starting point, and is committed to creating a basic single product that can not only cope with complex environmental changes, but also is easy to take care of and maintain.

They spent months repeatedly adjusting the proportional distribution of each inch of fabric, just to achieve visual harmony and maximum comfort when wearing. Although the appearance looks simple, there are countless painstaking efforts in stitches, slit length and fastener layout, which embodies the spirit of people-oriented humanistic care everywhere.

the cultivation of all-weather wearers | master a secret to fix the four seasons

With this cape jacket, seasonal worries will be a thing of the past. It can be a good partner for sun protection in late spring and early summer, or it can be used as a core skeleton for layered addition in late autumn and winter. Whether it is matched with a T-shirt and skirt to show youthful vitality, or matched with sweaters and boots to create a mature aura, it can easily complete the task of changing roles.

it only takes a few seconds to think before going out in the morning to decide the whole dress plan, thus saving the time cost of rummaging through boxes and cabinets. at the same time, it also greatly improves the utilization rate of the wardrobe, and truly achieves the choice of life wisdom that is efficient but not overly publicized.

user word-of-mouth witness | listen to the real buyer tell her story with this "universal war robe"

many repeat customers have reported that it is a necessary magic weapon in travel backpacks, especially for those who need to change destinations frequently. A well-known blogger on social media uploaded a series of photo and video tutorials, showing how the same clothing can transform into three image combinations with completely different temperament.

young mothers appreciate its dirt-resistant and wear-resistant characteristics, saying that even if they take their babies out to play, they are not afraid to mess them up. instead, they become more warm and lovely because of their children's love. The sales data of major platforms also confirm the fact that their popularity has exploded-it is no accident that they are firmly at the top of the list.

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With keen insight and accurate data analysis, the brand R & D team has initially conceived the potential improvement direction of the next round of iterative products. Including the use of different material splicing process to enhance the three-dimensional layering, the introduction of local hand embroidery embellishment to enhance cultural charm, and even explore the integration of high-tech elements including integrated micro-constant temperature system path.

The purpose of all these efforts is only one: to continue to maintain a leading edge in the highly competitive apparel market in the future, and to promote the entire industry to take a big step forward in the direction of intelligent and sustainable development.

The transmission of love does not stop | Every shopping is the power of love to continue the journey

In addition to focusing on the product itself, "giving back to society" is also one of the important values that the brand has always adhered. At present, a public welfare linkage plan is being implemented, promising to donate part of the proceeds to support young people in remote areas to receive good education opportunities for every product sold.

Up to now, the relevant foundations have received donations from across the country totaling more than hundreds of thousands of yuan, which has effectively changed the fate of thousands of families and allowed more children to study and grow up.